The Challenge

Both restaurants had the food. What they lacked was a social presence that reflected it. The content was outdated, the aesthetic didn't match the quality of the experience, and neither brand was pulling the attention they deserved online. Chinese cuisine in Jamaica was being underrepresented, and these two restaurants were sitting on an untapped opportunity.

Our Strategy

The approach for each brand was distinct but rooted in the same principle: let the food do the talking, and frame it in a way that feels aspirational without feeling out of reach.

For Ming Cuisine, we leaned into the elegance of the space. Close-up food cinematography, moody lighting, wine pairings, the theatre of dim sum arriving at the table. We created branded content series that educated as much as they enticed, giving the audience a reason to keep coming back to the page. We amplified 5-star customer reviews to build social proof and let real dining experiences tell the story. The content positioned Ming as a destination, not just a restaurant.

For New Panda, we built the social presence from the ground up. With a brand new restaurant comes the challenge of introducing it to an audience that doesn't know it yet. We leaned into the dim sum culture, the variety of the menu, and the relaxed but genuine dining experience. UGC from creators who discovered the restaurant organically was woven into the content mix, adding authenticity that no branded post can manufacture.

The relationship itself tells part of the story. New Panda came to us because of what they saw us build for Ming. That trust became the foundation of the work.

The Results

Ming Cuisine grew from 3,651 to 8,251 followers — a 126% increase — driven entirely by consistent, high-quality content. Reels regularly crossed 10K–26K views on a page serving a niche, upscale audience, accumulating 380K+ total views. The branded content series, review amplification, and food cinematography consistently outperformed industry engagement benchmarks. The content is still being used today, more than two years after we created it.

New Panda launched with zero presence and left our hands with 1,400 followers and 100K+ views, built from the ground up in the restaurant's earliest months. The soup dumpling content became an organic discovery vehicle, pulling in audiences who had never heard of the brand. Creator visits started happening naturally as the visual quality of the page attracted attention from day one.

Two brands. One consistent standard of work. And a client relationship built entirely on results.